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Twitter Business Model, Why google is scared
Read Write web recently ran a post on monetizing twitter with a business model using ads. The post was good, and i believe it makes sense However i believe they missed one key point. Twitter can be used from your mobile phone.
When Google launched image based mobile ads. i briefly covered what google mobile ads were missing and why context (what is the person doing?) is important. Twitter offers that context, add a location to that and your pretty much have killer mobile advertising. Its contextual to what the person is doing and localized.No one out there can offer advertising for mobile as relevant as that right now , not even Google. This is the reason Google was quick to snap up Jaiku, they realise that twitter is actually a threat to their mobile advertising business. Some people may have been confused about why i sent this tweet, it seems a far fetched but Twitter is actually a threat to Google mobile ads business, which according to reports could be a larger market then internet advertising.
